If you share this link and 2 others share it and so on, we use the power of exponential math in our favor. Which seems appropriate given the virus is using that same exponential math against us.
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Emotions are important for whether we keep our social distance, according to new ESRI research. The institute’s Behavioural Research Unit used an experiment to show how messages that highlight the danger of infecting specific vulnerable people, or large numbers of people, are more effective than messages that provide only information about what people should do. In line with survey research, the study generally showed high levels of awareness and understanding of the Government’s measures to tackle COVID-19. The experiment tested how additional messages might sustain social distancing behaviour.
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medRxiv is receiving many new papers on coronavirus SARS-CoV-2. A reminder: these are preliminary reports that have not been peer-reviewed. They should not be regarded as conclusive, guide clinical practice/health-related behavior, or be reported in news media as established information.